by Jennifer Collin
First up, wow. Thanks to everyone who tweeted, blogged, shared and whatever else you do on social media to spread the word about the inaugural Romantic Comedy Reader Survey. By the end of the survey period we had more than 500 responses!
Now, I know many authors and bloggers are keen to see the results, but I’m guessing just as many readers are interested too. I know I’ve been wondering how similar or different my tastes are to others.
Let’s start by getting a feel for who we captured in the survey. Well, the vast majority of readers were US-based.
And most of them were in the 26-35 age bracket.
Almost seventy-nine per cent of respondents prefer ebooks, with another 14 per cent reading both ebooks and traditional print books. Only seven per cent of readers prefer traditional print books.
We’re pretty savvy shoppers too. A whopping 75 per cent of the respondents say they spend only 99c on their ebooks.
We’re happy to try new authors (98% of respondents said they were likely or very likely to try!), and almost 87 per cent of respondents read a balanced mix of both traditional and self-published authors.
Almost 86 per cent of respondents noted reviews are one of the things that draws them to new books, and 95 per cent of respondents said they leave reviews, mostly on Goodreads (77%).
A ‘second chance at love’ is by far our favourite type of story – either ‘reunited lovers’ (83.1%) or falling in love again ‘after heartbreak’ (83.5%). Almost 19 per cent of readers like ‘friends to lovers’ stories and almost 16 per cent like confident, sassy heroines. Fourteen per cent of respondents said they like small town romances.
Pretty interesting stuff, hey? Here’s a link to the full survey report if you’d like to know more.
Congratulations to Alli Marsh, who was the winner of the $50 Amazon Gift Card.
Jennifer Collin writes quirky, and sometimes gritty, love stories about ordinary people dealing with what life throws at them. She lives in Brisbane, Australia, with her husband, two noisy children and a cantankerous cat.