Creative Use of Technology – A Guest Post from Sue Moorcroft

What a great new blog! I’m really pleased to be here.

As you’ve probably seen endless posts about what Twitter and Facebook do for writers* I’ve decided to blog about other uses for current technology – PROMO. (*This is not to say we know what we’re doing on Twitter and Facebook. But we do know that we appreciate every single Tweet and FB so please feel free to share this post!)

Most writers whose books are published in paperback are already used to simultaneous publication in ebook format. Publishers are still working out how best to price the ebook whilst agents and writers proffer vigorous opinions on what royalties should be, but one thing we all know – ebooks are HERE. Hands up everyone who has an ereader or reads ebooks on their phone/desktop/laptop/tablet/mp3 player? (Picture me, hand waving enthusiastically.) As a reader, what I love about ebooks is that hitherto hard-to-find backlist titles are available to me in seconds, especially valuable when I read writers who are based in countries other than my own, the UK. Ebooks are making reading more affordable in the majority of cases.

As a writer, as well as loving how many new readers the affordability of ebooks is bringing me, though it’s in an eyes-tight-shut-cling-on-and-hope-it’s-all-going-to-be-OK way, I love the other opportunities in the eworld. (See what I did, there? I finally got to the point of the post.)

One thing my publisher, Choc Lit, is experimenting with, is added content for digital format.

This is something already familiar in the world of movies. When you visit the cinema, you watch the film. But, if you buy the film on DVD, you get deleted scenes and ‘how this movie was made’ to watch, too. That’s added content.

So, how are we going to add content to novels?

The first step was for me to write a prequel chapter to my forthcoming novel, Love & Freedom, which will be published in the UK on 1 June 11. The prequel is called Flight to Freedom and its final few paragraphs form the first few paragraphs of Love & Freedom. This prequel chapter will be widely available as a free download, a taster, as part of the promo for Love & Freedom.

But, to make use of the technology and widen the audience, Flight to Freedom has been recorded in audio form. You can see here pix of me with the actress, Penelope Rawlins, in Quince Studios in London and you can read more about it on my blog. The whole experience was fascinating and I’m thrilled that Lyn Vernham at Choc Lit, saw this opportunity and acted on it through Ian Skillicorn at Short Story Radio.

The Flight to Freedom audio clip will also be widely available – and, just because it’s an audio clip, will be on Audioboo and YouTube etc. A new promotional avenue is born …

As you can see, I’m – cautiously – a fan of contemporary technology. The worry is, of course piracy – piracy being the name for theft, when it applies to certain products, such as ebooks. But, free download ahoy, free is free is free and Flight to Freedom WILL be free, with not a pirate in sight. The plan being that everybody who reads/hears Flight to Freedom will buy Love & Freedom! (Of course.)


Sue Moorcroft writes romantic novels of dauntless heroines and irresistible heroes for Choc Lit. Combining that success with her experience as a creative writing tutor, she’s written a ‘how to’ book, Love Writing – How to Make Money From Writing Romantic and Erotic Fiction (Accent Press). Sue also writes short stories, serials, articles and courses and is the head judge for Writers’ Forum. She’s a Katie Fforde Bursary Award winner.

Check out her website and her blog at for news and writing tips. You’re welcome to befriend Sue on Facebook or Follow Sue on Twitter.

All of Sue’s Choc Lit novels are available as ebooks.

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